01 / Visual Graphics
Identity, posters, editorial systems.
Logo systems, layout craft, typographic voice. Awarded for clarity of idea and precision of execution.
The 24G GenNext Digital Creative Competition is a worldwide stage for student designers, illustrators, motion artists and storytellers — six rounds of real-industry briefs, judged by working creative directors.
About GenNext
Each year we invite high-school and undergraduate creators around the world to respond to a set of real-world briefs — the same kinds working designers face on a Monday morning.
Instead of a single polished poster, every team works through a guided creative process — research, concept, iteration, presentation — and is judged on the thinking as much as the final pixel.
Five categories
Each brief in the season belongs to one of five disciplines. Teams may specialise or move across categories — the leaderboard rewards range.
Logo systems, layout craft, typographic voice. Awarded for clarity of idea and precision of execution.
Pacing, sound, narrative. From 6-second teasers to a full title sequence — moving image with intent.
Product flows, marketing sites, microinteractions. Judged on craft, accessibility and the small details.
Editorial covers, character work, brand illustration. We back distinctive voices over rendered perfection.
Cross-channel campaigns, brand films, social-first executions. Idea-first, format-second.
The season
From the first warm-up brief to the live final pitch at the 24G Creators' Forum, the GenNext season is built like a real studio year — compressed into five months.
Form a team of 2–5, pick a captain, unlock the brief library, asset packs and your mentor channel.
Two warm-up briefs to find your team's voice, lock in a workflow, and meet your industry mentor.
Six live briefs across six weeks. Scored, ranked, critiqued each round by a jury of creative directors.
Top six teams meet at the 24G Creators' Forum for a live pitch and the GenNext Award of Excellence.
2024 Champions
A four-person team from Auckland took home this year's GenNext Award of Excellence after a final-week brief on cultural identity in digital advertising.
Questions
If you can't find your answer here, write to hello@24g.org and we'll come back the same day during term time.
Up to five teams. Only one of them can represent the school in the Finals, so most schools run a short internal selection at the end of the Production phase.
£375 for one team, scaling down per-team if your school enters more (up to £1,125 for five). VAT applies in the UK and EU. We run fee-waiver places every season — apply through the registration form.
Yes — unless your team reached the Finals last season. We actively encourage returners; most of our strongest teams are second-year.
No. Every registered team gets a free Bluebeam workspace, free Figma educational seats, and a curated stack of asset-pack resources. Make the work in whatever you already use — what matters is the idea and the craft.
Open to currently-enrolled students aged 14–24, in teams of two to five. Full criteria, age bands and team rules are on the About page.
Registration for the 2024 season closes on 26 January. Teams in by 12 January get first pick of the Foundations briefs.
Start your application →