02 · BRAND STORYTELLING
CQUNB
Chongqing University · China
2024 Season
The 2024 GenNext Finals ran from 19 to 25 June, hosted at the 24G Creators' Forum. Six teams from four continents made the cut. One walked away with the Award of Excellence.
2024 Champion
A four-person team out of Massey University, Auckland. Their final-week brief response on cultural identity in digital advertising swept three of the five categories.
The cohort
Listed in alphabetical order of team name. Click any team to read their season write-up and view the final-pitch deck.
Chongqing University · China
Taylor's University · Malaysia
University of Greenwich · UK
University of Indonesia · Indonesia
Wellington Institute of Technology · NZ
Massey University · New Zealand
Season scorecard
Each round, the jury returns scores across the five judging criteria. Here's how the 2024 cohort moved through the season — briefs in order, with the top team called out.
Brief: rebrand a public library service for under-18s.
Top team: Wonders
Brief: title sequence for a fictional climate-fiction series.
Top team: Welly Collective
Brief: cover story for a long-read on attention online.
Top team: Harsa Bayanaka
Brief: onboarding flow for a youth mental-health charity.
Top team: Greenwich Studio
Brief: cross-channel campaign for an independent music label.
Top team: CQUNB
Brief: an open prompt on cultural identity in digital advertising.
Champion: Wonders
Platform partner
Bluebeam joined GenNext 2024 as a platform partner — providing markup, review and collaboration tools that turn rough thinking into presentation-ready creative work. Their team also ran mentor sessions during Foundations Phase.
Register your team now to get first pick of Foundations briefs and access to the 2024 finalist study packs.
Start your application →